How Strong is Your Subject Line?

Most of us get hundreds of emails every day. That’s a lot of stuff vying for our attention including things like newsletters, special offers and socia...

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What is Growth Marketing

The way we think about marketing has drastically changed in the past few years. Initially, the digital marketing focus was on generating as many leads...

A Year in Review

Just when you thought it could not get any better, 2017 was truly an inspiring year for all of us at Pet Business Solutions. We continue to lead the w...

Global Pet Expo 2018

Many pet brands are already gearing up for the industry’s largest pet expo – Global Pet Expo. As the premier pet industry tradeshow, Globa...

Does Your Product Have Shelf Appeal?

For weeks, months, maybe even years, you’ve put in extraordinary amounts of time and capital into creating your product, researching its demographics,...

Using Visual Content For Your Marketing Campaign

As children, everyone starts reading first by looking at the pictures and then by reading the words. As adults, people are still inherently drawn to i...

5 Tips for Pitching Brand Influencers in the Pet Industry

Making your business stand out from the pack can be a challenge, no matter how great your product or service may be. One of the best ways to put your ...

Making the Most of Your Tradeshow Investment

Trade Shows are one of the most effective ways to get your product in front of buyers, distributors, investors and partners. Likewise, trade shows can...

Email Marketing 101

Did you know that in a world seemingly dominated by text messaging, Snapchat, Twitter, Facebook and other social networking sites, 77% of consumers pr...

The Power of Cause Marketing

Pet businesses are run by and supported by pet parents, who have some of the biggest hearts and some of the most flexible pocketbooks when it comes to...

Resource Library

Become a better content marketer with our library of free content available for download.

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