Global Pet Expo 2018

Many pet brands are already gearing up for the industry’s largest pet expo – Global Pet Expo. As the premier pet industry tradeshow, Globa...

Does Your Product Have Shelf Appeal?

For weeks, months, maybe even years, you’ve put in extraordinary amounts of time and capital into creating your product, researching its demographics,...

Using Visual Content For Your Marketing Campaign

As children, everyone starts reading first by looking at the pictures and then by reading the words. As adults, people are still inherently drawn to i...

5 Tips for Pitching Brand Influencers in the Pet Industry

Making your business stand out from the pack can be a challenge, no matter how great your product or service may be. One of the best ways to put your ...

Making the Most of Your Tradeshow Investment

Trade Shows are one of the most effective ways to get your product in front of buyers, distributors, investors and partners. Likewise, trade shows can...

Email Marketing 101

Did you know that in a world seemingly dominated by text messaging, Snapchat, Twitter, Facebook and other social networking sites, 77% of consumers pr...

The Power of Cause Marketing

Pet businesses are run by and supported by pet parents, who have some of the biggest hearts and some of the most flexible pocketbooks when it comes to...

6 Effective Brand Building Strategies

Small businesses often find themselves competing against large brands with a developed niche in the market. This is why it’s so important to different...

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